The Prospecting Plug-in is sofware designed to facilitate the distribution, tracking and reporting of leads for sales staff (often referred to as Sales Force Automation). It is a tool targeted at improving cross-sales and retention amongst existing customers. The Plug-in enables a relationship/sales manager to receive good quality, focused leads directly from the Marketing Department by using the functionality that exists in most large companies today. In particular it makes use of the Microsoft Office Suite of Applications (Access, Outlook and Excel) which it ties together into a robust and feature-rich Customer Relationship Management (CRM) system. The beauty of the system is that it also collates the results of the Prospecting exercise and feeds this data back resulting in a completely closed-loop system. Closed-loop marketing allows the progress of the lead to be tracked throughout the entire sales cycle. The connection between an initial lead and a final sale becomes transparent, helping to establish Return on Investment (ROI). The Prospecting Plug-in also allows the staff member to give feedback on Lead Quality or to flag issues with Data Quality (DQ). All of this information is collated and sent back to the marketing database where it can be used to create step improvements not only in Prospecting but also in all other marketing activity. |
